welcome to my

Portfolio

resume

Hello, I’m

Taylor

Gallis

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About Me

I am passionate about marketing and social media, thriving on the ​creativity and innovation required to help brands shape their online ​presence. My goal is to ensure that a brand's social media reflects ​their values and personality while achieving their business and ​marketing objectives. I love storytelling and enjoy helping brands ​create a strong sense of self through carefully crafted content and ​campaigns. My work focuses on developing strategies that engage ​audiences, drive results, and build lasting relationships.

Education

unc chapel hill, 2022-b.a. communication studies

I graduated with distinction from UNC Chapel Hill, achieving a 4.0 major GPA. During my time at ​the university, I demonstrated leadership and commitment through roles as a PINK Campus ​Representative and Social Media Specialist. I also participated in the Women in Economics Club, ​where I helped foster a supportive community and explored key topics in the field. My ​coursework emphasized understanding various communication channels, audience analysis, and ​persuasive messaging techniques. This education equipped me with strong verbal and written ​communication skills and the ability to navigate complex interpersonal dynamics, which I have ​effectively applied in my professional endeavors.

wake forest university, 2024-master of digital ​marketing

I am currently pursuing a Master's degree in Digital Marketing, which I will complete in December, ​maintaining a 4.0 GPA. This program immerses me in the latest strategies and techniques ​shaping the digital landscape, with coursework covering topics such as social media marketing, ​corporate branding, user experience, and marketing research. These courses are equipping me ​with a comprehensive understanding of strategic digital marketing, enhancing my ability to ​create impactful campaigns. By integrating advanced skills in data analysis, design thinking, and ​content creation, I am prepared to drive innovative and effective marketing initiatives that deliver ​meaningful results.

Hand drawn timeline

experience

social meda marketing manager (july 2022- present)

Country Connection Western Store

marketing intern (jan 2022-june 2022)

Power Move Marketing

campus representative (july 2021-june 2022)

Victoria’s Secrent PINK

campus team member (sept 2020-may 2021)

Victoria’s Secret PINK

campus ambassador (aug 2019-dec 2019)

Ivy & Leo

Master’s

Projects

master’s capstone:

american eagle campaign

Click to see full presentation

zara ​website ​analysis

social media ​strategy ​project

sun bum

research/campaign project

Portfolio

Work

Country

connection

SOCIAL MEDIA MARKETING MANAGER

Views: 1.4M

Likes: 57.9K

Saves: 2,390

Views: 1M

Likes:132.1K

Saves: 11.9K

SINCE JOINING

THE TEAM...

GREW OUR TIKTOK BY

11,000+

126%

Increase

IN ONLINE STORE SESSIONS

576%

Increase

146%

IN SOCIAL SESSIONS

Increase

GREW OUR INSTAGRAM BY

IN SOCIAL SALES

4,000+

104%

Increase

IN TOTAL ONLINE ORDERS

Personal

brand

I am passionate about all things ​fashion and beauty and love ​sharing my insights and ​experiences with others! I've had ​the opportunity to work with ​numerous well-known brands, ​including Princess Polly, Windsor, ​Dae Hair, Redken, Vestique, ​Editked, and Dolce Vita, to style ​and promote their products. With ​my professional experience as a ​social media marketing manager, I ​offer a unique perspective that ​bridges the gap between ​influencer and brand. This dual ​lens allows me to create ​compelling content that resonates ​with audiences while aligning with ​brand strategies.

Personal

Skills

CONTENT CREATION

PHOTOGRAPHY & EDITING

TREND ANALYSIS

GRAPHIC WORK

INFLUENCER MARKETING

contact

Me

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LTGALLIS@YAHOO.COM